When it comes to gadget, we all know how expensive it is to purchase products from Apple company as compared to other companies.
This might be coming to an end in some regions as the CEO Apple Company Tim Cook has said that the company is considering cutting down prices of its product.
The CEO says the price reduction will take place only in areas where their currencies have weakened against the US dollar.
“As we’ve gotten into January and assessed the macroeconomic condition in some of those markets, we’ve decided to go back to more commensurate with what our local prices were a year ago in hopes of helping the sales in those areas,” Cook told Reuters (via The Next Web).
“If you’ve never bought an iPhone outside of the U.S., you may not be aware of just how staggering the price difference is. I’ve been pointing it out over and over and over — it’s hard to justify spending $1,760 for a maxed-out iPhone XS (UK pricing at launch) when the exact same model costs $1,349 in the U.S. And it’s even harder in a country like Hungary, where the price is even higher and the average customer’s purchasing power is far lower than in the U.S.